Reference
NOA Outdoor Living | Renson
NOA Landmark along the E17 Along the E17 motorway near Kruisem/Nazareth, the striking NOA landmark has emerged, representing Renson’s global ambitions in the outdoor living sector. This 380-meter-long project, designed as a floating XXL garden pavilion, serves as a ‘linemark.’ The showroom and offices are elevated for maximum visibility from the highway. Beneath these raised levels, you’ll find the showroom, training and conference facilities, offices, and part of the production area. The showroom extends to the front of the building, blending seamlessly into the surrounding landscape. The façade functions as a billboard, with warm, earthy tones outlining the linear frame. Five large-format composite façade elements, specially designed and developed for this project, showcase a wide range of the outdoor experiences NOA aims to offer. The façade makes a bold statement with its refined detailing and extensive R&D. The result is a striking strip that appears dynamic, thanks to the interplay of light and alternating materials. Architecture, landscape, and interior design are harmoniously unified.
DETAILS
Segment
Office / Retail
Architect
Binst Architects
Material
3235 m² | Composite
Location
Nazareth
Contractor
Immo Renson Prijkels
Architecture
New building